Marketing Manager

Role Overview

As a Marketing Manager, you will ensure that Gpi’s story makes an impression, from technical expertise to a brand that sticks. You will give direction to Gpi’s marketing and our various work subsidiaries, build our positioning, increase our visibility, and ensure that our expertise is presented in the right way.

What You Will Do

You will translate complex technology into clear stories, develop campaigns that reach our target groups, and use marketing as a motor for commercial growth. You will lead a team of three marketers, including a colleague in Poland, and set the course for marketing plans.

Why It Might Be a Fit

We are looking for a marketer who looks beyond reach and visibility, understands how marketing contributes to commercial goals, and gets energy from building a strong brand. You will have the space to build, to brands, campaigns, a strong team, and your own development.

Requirements

• At least 5 years of experience in B2B marketing, preferably in a technical or industrial environment
• HBO or WO level of education
• Experience leading a team, knowing how to enthuse people, and not afraid to make strategic decisions
• Strong in marketing strategy, positioning, campaigns, and content creation and knowing how to differentiate brands in the market
• Knowledge of online marketing (SEO, SEA, and LinkedIn) and knowing how to use AI tools to create content, analyze, and increase online visibility
• Commercial insight, understanding how long B2B sales processes work, being curious about technology, and communicating fluently in Dutch and English

Benefits

• Gross monthly salary between €5,000 and €6,000 based on a full-time employment contract, depending on knowledge and experience
• Pension scheme via a.s.r.
• 27 vacation days and 13 ADV days based on full-time
• 6.5 days exchanged for a 39-hour workweek
• More control over work-life balance by buying or selling free hours
• A workweek that fits you: 32 to 40 hours
• Laptop and smartphone
• Opportunity to work from home one day a week after six months, including a home work allowance
• Workplace in Lopik, where you can easily switch with colleagues from the entire organization
• Training and development opportunities to further develop your knowledge
• Plenty of room for your own ideas, new initiatives, and trying out new marketing tools
• Fresh fruit, sports activities, cozy Friday afternoon moments, and fun activities with the team