Assistant Marketing Manager, B2B

Role Overview

The Grab B2B marketing team drives growth for Grab’s B2B Enterprise businesses, including GrabAds, Grab For Business, and GrabMaps. As a marketer supporting GrabMaps, you will work across product marketing, go-to-market planning, content and demand generation.

What You Will Do

Independently lead the GrabMaps marketing workstream covering product marketing, go-to-market planning, demand generation and sales enablement. Develop GrabMaps positioning, messaging, customer value propositions and use cases for business and technical audiences.

Why It Might Be a Fit

This role is ideal for a marketer who enjoys combining product marketing with commercial execution and solving new problems in a fast-moving environment. You will have opportunities to contribute to strategic projects across Grab, including initiatives involving emerging technologies and new business opportunities.

Requirements

• 5–7 years of experience in B2B, technology, SaaS, product marketing or a related field, preferably in a regional or multi-market environment.
• Experience developing product marketing fundamentals, including customer segmentation, positioning, messaging, value propositions, launch plans and sales enablement.
• The ability to translate complex technical concepts, such as mapping, APIs, location intelligence and data solutions, into clear customer and business benefits.
• Experience planning and executing integrated marketing programmes across content, demand generation, digital channels, CRM and events.
• The ability to work effectively with Product, Technology, Sales, Business Development and other cross-functional teams to move initiatives from idea to execution.
• A structured and commercially minded approach to ambiguous projects, with the ability to define problems, conduct research, develop recommendations and deliver measurable outcomes.
• Experience using performance data and customer insights to evaluate initiatives, improve conversion and inform marketing decisions.
• Experience engaging with AI tools and emerging technologies to enhance productivity, improve workflows and contribute new ideas.

Benefits

• Term Life Insurance
• comprehensive Medical Insurance
• GrabFlex
• Parental and Birthday leave
• Love-all-Serve-all (LASA) volunteering leave
• Grabber Assistance Programme
• FlexWork arrangements