Assistant Marketing Manager, Mobility

Role Overview

As the Assistant Marketing Manager – Mobility, you will independently lead the end-to-end planning and execution of integrated mobility marketing campaigns that help grow Grab’s Mobility business in Malaysia. You will work closely with cross-functional teams to translate goals into applicable, clear Go-To-Marketing (GTM) campaigns.

What You Will Do

You will be responsible for the end-to-end design and execution of strategic campaigns, including concept ideation, media and demand planning, go-to-market strategy, and budget planning. You will also manage reporting across marketing campaigns and work with stakeholders to deliver high-quality work.

Why It Might Be a Fit

To succeed in this role, you need to be a self-motivated individual who can perform under pressure in a dynamic, fast-paced environment. You should have a clear understanding of end-to-end marketing strategies and go-to-market coordination, and be able to break down complex issues into executable strategies and detailed tactics.

Requirements

• Minimum 3 years of experience in marketing or any relevant.
• Experience in mobility, transportation, logistics, e-commerce or related industries.
• Commercial understanding to develop marketing strategies in consideration of our priorities
• Problem solving mindset by anticipating challenges and proactively propose solutions.
• Experience with above-the-line (ATL) and below-the-line (BTL) touch points.
• Data-driven approach to marketing, using insights and performance metrics to inform decisions and improve campaigns.
• Creative mindset with experience collaborating with creative teams to produce impactful marketing assets.
• Familiarity with AI-powered marketing tools and platforms.

Benefits

• Term Life Insurance
• Comprehensive Medical Insurance
• GrabFlex (create a benefits package that suits your needs and aspirations)
• Parental and Birthday leave
• Love-all-Serve-all (LASA) volunteering leave
• Confidential Grabber Assistance Programme
• FlexWork arrangements (differentiated hours)