VP, Demand Generation

Role Overview

The VP of Demand Generation will lead the development of a modern, full-funnel demand generation function from the ground up. This is a player-coach role that requires setting the strategy and building the team, while also being in the tools themselves in year one.

What You Will Do

Key responsibilities include building and leading the demand generation function, setting and owning the pipeline strategy and targets, owning paid media and the demand generation program budget, and partnering with cross-functional teams to ensure demand gen work ladders up to one coherent go-to-market motion.

Why It Might Be a Fit

The ideal candidate will have a track record of scaling a marketing/demand function through significant company growth, with hands-on fluency with HubSpot and Salesforce, and a clear point of view on where AI tools genuinely improve output versus add noise.

Requirements

• 10+ years in B2B demand generation including at least 4 years leading a demand generation team
• Direct experience scaling a marketing/demand function through significant company growth
• Hands-on fluency with HubSpot and Salesforce
• Working knowledge of the modern demand gen and intent-data stack
• Demonstrated command of both inbound and outbound/ABM motions
• A track record of owning a paid media and program budget at a company of comparable scale
• Experience running or co-running recurring pipeline reviews and forecast cadences with Sales leadership
• Experience partnering with Rev Ops or GTM operations/engineering to build attribution, funnel dashboards, and pipeline forecasts
• Experience turning trade shows and sponsored events into measurable pipeline
• Hands-on use of AI tools in your own and your team’s daily workflow
• Comfortable operating without a fully built team or process in place

Benefits

• Competitive salary: Up to $195K + Bonus
• Comprehensive health, dental, and vision benefits
• Remote work option
• Collaborative, mission-driven culture