Role Overview
The Channel Marketing Specialist will help drive and optimize the development and execution of Channel strategies and manage channel engagement. This role involves developing and implementing marketing programs, events and promotions tailored to specific segments and channel types, providing support to channel partners, and ensuring alignment with overall business objectives.
What You Will Do
Assist in planning, developing, and executing GTM strategies tailored to different channel and segment types to optimize performance and drive revenue. Plan and execute demand generation strategies and provide sales team for execution. Assist in the implementation of GTM and product launch marketing plans to direct and indirect channel.
Why It Might Be a Fit
Strong strategic thinking and problem-solving skills with the ability to identify opportunities, assess risks, and develop effective solutions to complex business challenges. Highly analytical, detail-oriented, and precise, with excellent organizational skills and strong computer proficiency.
Requirements
- Bachelor’s or Master’s degree in Marketing or a related field.
- 3+ years of experience in channel strategy, development, and execution
- Strong strategic thinking and problem-solving skills with the ability to identify opportunities, assess risks, and develop effective solutions to complex business challenges.
- Highly analytical, detail-oriented, and precise, with excellent organizational skills and strong computer proficiency.
- Familiarity in conducting competitive analysis to inform decisions.
- Strong collaboration and communication skills, with experience working with cross-functional teams.
- Ability to gather and analyze feedback to drive continuous improvement.
- Proficient in English.
- Ability to travel approximately 20%
Benefits
- medical
- dental
- pension plan
- company car
- meal vouchers
- bike lease plan
- stock purchase plan
To apply for this job please visit graco.wd501.myworkdayjobs.com.

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