Director, Brand Marketing and Media

Role Overview

The Director, Brand Marketing and Media will lead global brand campaigns, social media, paid media, and sponsorship to strengthen market presence and support commercial growth. The role will set the strategy, direct investment, and measure its contribution to brand and business performance.

What You Will Do

Key responsibilities include leading global brand campaigns, building and leading paid media, strengthening the brand through social media, managing investment and measuring impact, and leading the team.

Why It Might Be a Fit

The ideal candidate will have at least 12 years of brand or marketing leadership experience, including five years at Director level or equivalent, and experience building and running an in-house paid media function.

Requirements

• At least 12 years of brand or marketing leadership experience in B2B or professional services
• Five years at Director level or equivalent leading a multidisciplinary function
• Experience building and running an in-house paid media function
• Experience leading brand campaigns across multiple markets
• Experience improving social media performance and demonstrating its contribution to brand objectives and pipeline development
• Experience managing activation budgets across markets and reallocating investment based on performance
• Strong storytelling and copywriting skills
• Experience developing measurement frameworks that connect brand and campaign investment to pipeline and revenue