Role Overview
The Senior Performance Marketing Manager will own and drive paid media strategy, execution, and performance across multiple financial services verticals.
What You Will Do
Own and manage paid media strategies across multiple business verticals, develop and manage campaigns across SEM, Google Ads, YouTube, Display, and emerging advertising platforms.
Why It Might Be a Fit
The ideal candidate should have strong expertise in paid search, lead generation, budget management, performance analytics, conversion optimization, and creative strategy, along with practical experience using AI tools to improve campaign efficiency and marketing performance.
Requirements
- Minimum 5+ years of hands-on experience in Paid Search / Performance Marketing
- Strong hands-on experience managing and optimizing Google Ads / SEM campaigns
- Proven experience scaling advertising budgets while maintaining or improving CAC, CPA, ROAS, and revenue
- Experience building and managing paid media strategies from scratch
- Strong understanding of performance marketing metrics
- Practical experience using AI tools such as ChatGPT, Claude, and Gemini
- Experience with video advertising, including YouTube Ads and short-form video formats
- Strong analytical skills in conversion tracking, attribution, funnel analysis, and backend data analysis
- Experience developing creative briefs and providing actionable feedback to creative teams
- Ability to manage multiple campaigns and business verticals simultaneously
- Excellent communication skills and the ability to present campaign performance and business insights to stakeholders
To apply for this job please visit linkedin.com.
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