Digital Performance Marketing Specialist

Role Overview

Planning, execution, and optimization of digital marketing campaigns, including Paid Search, Social, Display, and Affiliate. Ongoing analysis of digital marketing channels to identify areas for increased investment or reduction. Managing and optimizing campaigns to allocated budgets and business targets.

What You Will Do

Develop and maintain a regular reporting cadence for digital marketing campaigns, provide ad-hoc reporting, and work across teams to review and influence strategic direction. Manage to budgets allocated for digital marketing and ensure variances are raised early.

Why It Might Be a Fit

2+ years of marketing experience in a digital marketing or advertising agency, with hands-on experience running digital marketing campaigns through Google Ads, Facebook Ads Manager, and other tools.

Requirements

• 2+ years’ marketing experience and business experience in a digital marketing or advertising agency
• Hands-on experience running digital marketing campaigns through Google Ads, Facebook Ads Manager, and ideally experience with Search Ads 360, Campaign Manager 360, and Display & Video 360
• Reporting capabilities across Google or Adobe Analytics, Microsoft Excel or Google Sheets, and Data Studio / Power BI / Tableau / similar suites
• Experience with tag management systems (Google Tag Manager / Adobe Launch) highly regarded
• Experience with Affiliate partner websites like Finder, Canstar, Mozo etc highly regarded