Role Overview
The Growth Marketing Specialist owns consumer marketing strategy, messaging and execution across GreatWater’s locally branded auto repair shops. This role develops campaigns that bring in new customers, encourage repeat visits and strengthen local customer relationships.
What You Will Do
Develop consumer marketing plans and a coordinated campaign calendar across paid media, websites, email, text, social media and in-shop materials. Manage paid search, paid social, display and other consumer acquisition programs with media agencies.
Why It Might Be a Fit
You will turn business priorities, shop feedback and performance data into clear customer messages and coordinated campaigns, collaborating with the team, agency partners and shop teams.
Requirements
- 3+ years of hands-on experience in growth, digital or consumer marketing
- Working knowledge of paid media, organic social, local SEO, website CMS tools and campaign testing
- Hands-on experience with CRM, segmentation, email/SMS marketing and automation
- Comfort with GA4, paid-media reporting, Google Business Profiles and customer performance metrics
- Strong consumer copywriting, creative briefing, project management and agency coordination skills
- Bachelor’s degree in marketing, communications or a related field, or equivalent relevant experience
To apply for this job please visit recruiting.paylocity.com.
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