Role Overview
The Associate Director, Martech Technology Strategy is a client-facing role responsible for supporting and advancing Mazda North America Operations’ enterprise Martech roadmap under the direction of senior Technology Strategy leadership.
What You Will Do
This role helps manage the integrated Martech picture across CDP, CRM, personalization, content operations, taxonomy, media activation, analytics, and data engineering.
Why It Might Be a Fit
The role requires a strong day-to-day strategy partner to Mazda stakeholders and internal delivery teams, helping shape recommendations, clarify trade-offs, and prepare decisions for senior client and agency leadership.
Requirements
- Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, Strategy, or a related field.
- 6+ years of experience in technology strategy, marketing technology strategy, digital transformation, business analysis, consulting, or enterprise platform delivery.
- Experience supporting or shaping enterprise technology roadmaps across multiple teams, platforms, and stakeholders.
- Strong knowledge of Martech ecosystems, including CDP, CRM, personalization, analytics, customer journey orchestration, media activation, content operations, and data governance.
- Experience with Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, Adobe Experience Manager, Adobe Target, or Salesforce Marketing Cloud.
- Experience defining audience frameworks, segmentation logic, taxonomy standards, journey triggers, suppression rules, activation requirements, and measurement expectations.
- Proven ability to support cross-functional or multi-partner programs, facilitate working sessions, and influence through clear analysis and communication.
Benefits
- Competitive benefits package
- Click WPP Benefits for more details.
To apply for this job please visit vml.com.
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