Manager, Marketing Analytics

Role Overview

VML is seeking a strategic analytics professional to lead competitive intelligence and audience insights across the automotive category. The ideal candidate can synthesize complex datasets into clear insights, build and validate consumer segments, and track key brand and performance KPIs.

What You Will Do

Analyze sales performance, media investment, web traffic, consumer sentiment, brand health, and survey data to identify market positioning and growth opportunities for Mazda. Build and validate audience profiles and consumer segments while uncovering whitespace opportunities and emerging consumer trends.

Why It Might Be a Fit

Success in this role requires strong experience with syndicated and social insight tools, fast-turn reporting, and fluency with AI and LLMs for business use. The ideal candidate can connect marketing metrics to business outcomes and translate audience data into actionable segmentation and behavioral insight.

Requirements

• 5+ years of experience in data strategy, marketing analytics, or business consulting
• Proven proficiency with syndicated data tools for market, social, and audience insights
• Ability to connect marketing metrics to downstream business KPIs
• Fluency with AI tools and LLMs for business use

Benefits

• Competitive benefits package
• Hybrid work approach (4 days/week in the office)
• Flexible work arrangements (discuss with hiring team during interview process)