B2C Marketing Lead

Role Overview

We are hiring a B2C Marketing Lead to design and execute breakthrough digital campaigns that drive resident enrollment in Summer’s city and state programs. You will own the strategy for each launch, test new channels, and continuously optimize for completed conversions.

What You Will Do

Build a go-to-market plan for each city or state launch, including audience segments, channel mix, budget, timeline, and enrollment targets. Concept, launch, and optimize high-converting multi-channel campaigns across diverse populations.

Why It Might Be a Fit

You might be a fit if you have 5+ years of hands-on B2C/D2C growth marketing, digital acquisition, or campaign experience, with a proven track record of driving large-scale consumer action or enrollment.

Requirements

• 5+ years of hands-on B2C/D2C growth marketing, digital acquisition, or campaign experience
• Proven track record of driving large-scale consumer action or enrollment
• Hands-on experience planning and managing paid social budgets on Meta, TikTok, and YouTube, LinkedIn, plus paid search on Google
• Ability to track conversion pathways from first touch to completed enrollment and translate performance data into actionable campaign pivots
• Hands-on experience briefing, negotiating, and running performance-driven creator campaigns
• Comfort navigating multi-stakeholder approval processes and working alongside partner or client teams

Benefits

• Equity grant to share in Summer’s success
• 100% employee-covered medical, dental, and vision insurance
• 401(k) plan with 3% match
• Direct contributions toward your student loans
• Up to 11 paid holidays + flexible PTO
• Paid leave for family, health, or personal needs
• Annual in-person events including Summer Camp and Summer Wonderland