Events and Sales Operations Manager

Role Overview

The Events and Sales Operations Manager will own GreenWay & Affinity’s trade show and event process end-to-end, managing event execution, marketing automation, and inbound lead pipeline.

What You Will Do

Responsibilities include event strategy and operations ownership, campaign management, and sales support blasts, as well as inbound lead qualification and hand-off.

Why It Might Be a Fit

The ideal candidate will be a self-starter with experience in event management, marketing automation, and inside sales outreach, with strong analytical and communication skills.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Sales Operations, or a related field (or equivalent combination of professional experience and functional certifications)
• 5 years of experience in corporate event management, marketing automation, inbound sales qualification, or sales operations
• Event management experience, including evaluating trade show ROI, managing logistics, and leveraging lead-capture tools
• Marketing automation experience, including building and monitoring email campaigns and automated nurture sequences
• Inside sales/phone pitching experience, including making introductory calls, qualification outreach, and solution pitching
• CRM fluency, including working knowledge of Zoho CRM (or Salesforce/HubSpot) for lead tracking, pipeline attribution, and reporting accuracy

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or other retirement plan
• Paid time off
• Wellness programs
• Professional development opportunities