Senior Product Marketing Manager — Battery Powered OPE & Power Tools

Role Overview

Greenworks is seeking a Senior Product Marketing Manager to lead go-to-market strategy, product commercialization, and profitable growth for its assigned battery-platform outdoor power equipment (OPE) and/or power tool portfolio.

What You Will Do

The role requires an understanding of how professional and consumer customers select, purchase, and use OPE and power tools, along with demonstrated success translating those insights into measurable business results.

Why It Might Be a Fit

Candidates who should apply will have direct knowledge about the OPE/Power Tool industry and preferred battery-powered products.

Requirements

• Bachelor’s degree in Business, Marketing, Engineering, Industrial Design, or a related field.
• Minimum 5 years of progressive experience in product management, product marketing, channel marketing, category management, or commercial strategy.
• At least 3 years of direct professional experience supporting OPE and/or power tool products or closely related field, with demonstrated knowledge of relevant product categories, end-user applications, competitive brands, and sales channels.
• Demonstrated ownership of go-to-market strategies, product launches, or channel growth initiatives that delivered measurable improvements in revenue, gross margin, distribution, sell-through, or market share.
• Experience developing assortment, pricing, promotional, and product positioning strategies for physical products.
• Direct experience working with one or more relevant channels, such as home improvement retail, hardware or farm retail, OPE dealers, industrial distributors, professional trade channels, or e-commerce.
• Working knowledge of cordless and battery-powered products, including platform compatibility, performance considerations, and customer purchase drivers.
• Ability to translate technical product information into compelling customer benefits and commercial strategies.
• Strong financial and analytical skills, including experience evaluating pricing, margins, forecasts, sales performance, and promotional effectiveness.
• Strong presentation, verbal, and written communication skills, including experience presenting recommendations to customers or business leadership.
• Strong organizational, problem-solving, and project management skills, with the ability to prioritize and execute in a fast-paced environment.
• Demonstrated ability to influence and coordinate sales, marketing, finance, engineering, and operations teams.
• Proficiency in Excel and PowerPoint.

Benefits

• Dental insurance
• Vision insurance
• 401(k) or retirement plan
• Paid time off
• Paid holidays
• Life insurance
• Disability insurance
• Travel assistance
• Professional development opportunities