Role Overview
The Lifecycle Marketing Specialist plays a key role in securing the portfolio and maximizing the value of the Subscriber over the long term. He/She intervenes on two complementary axes: the transformation of engaged readers into subscribers (inbound acquisition) and the loyalty of subscribers throughout their journey.
What You Will Do
Main missions include conversion of engaged readers, securing the recruited cohorts, re-subscription & retention, partnerships & recurrent animation, performance monitoring, and editorial sensitivity & cultural content.
Why It Might Be a Fit
The ideal candidate has a successful first experience (2 to 4 years) on a post oriented to loyalty, CRM, subscription or growth, ideally in the content industry, or at least interested in it. He/She is recognized for his/her rigor, customer relationship, ability to pilot several campaigns simultaneously with precise objectives and short deadlines, and is organized, proactive, and curious.
Requirements
- Higher education in marketing
- Relation clients
- E-commerce
- Successful first experience (2 to 4 years) on a post oriented to loyalty, CRM, subscription or growth
- Good knowledge of CRM/e-mailing tools
- Good knowledge of online/offline acquisition levers
- Appetite for data, optimization of customer journeys, and continuous improvement
To apply for this job please visit linkedin.com.
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