SEO & Answer Engine Optimization Manager (AEO)

Role Overview

GS1 US is seeking an experienced SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) Manager to lead search strategy across traditional search engines and emerging AI-powered answer and discovery experiences.

What You Will Do

Own and evolve GS1 US SEO, AEO, and GEO strategy across the brand website, ecommerce storefront, and other digital properties.

Why It Might Be a Fit

The successful candidate will increase the business impact and drive incremental growth of organic and AI-driven search by improving how GS1 US content is discovered, understood, cited, visited, and converted.

Requirements

• 8 to 10 years of relevant professional experience managing SEO strategy, execution, and performance.
• Deep expertise in modern SEO, including technical SEO, on-page optimization, content strategy, site architecture, structured data and schema, internal linking, intent research, crawling, and indexing.
• Strong knowledge of emerging AEO and GEO best practices to enhance traditional and AI/LLM visibility.
• Strong data analysis, reporting, and data-storytelling skills, with experience transforming complex findings into clear recommendations.
• Hands-on experience with SEO platforms such as Conductor, SEMrush, Moz, or comparable tools.
• Strong working knowledge of Google Analytics 4, Google Search Console, Looker Studio, or comparable analytics and visualization tools.
• Ability to communicate technical and analytical concepts to both technical and non-technical audiences.
• Strong operational and project-management skills, attention to detail, a solutions-oriented mindset, and the ability to manage multiple initiatives across teams and partners.

Benefits

• Health (medical, RX, dental, vision) – effective immediately
• 401(k) with Employer Safe Harbor and Profit Sharing Contributions – effective immediately
• Short and Long Term Disability Coverage
• Mental Health and Wellbeing (6 employer sponsored therapy and coaching sessions)
• Individual Wellness Platform
• Paid Parental Leave
• Generous PTO and Company Paid Holidays
• LinkedIn Learning
• Tuition Reimbursement
• Kudos (employee recognition and engagement platform)
• Catered Lunches 2x/week on in-office days

Tagged as: Data Analysis, Data Visualization, Google Analytics, Looker