Role Overview
The successful candidate will play a critical role in translating the HIV Treatment brand launch strategy into differentiated positioning, compelling customer messaging, and an integrated marketing launch plan. This individual will drive day-to-day development of launch strategy and campaign execution, ensuring priorities, milestones, and deliverables are connected across Promo, P2P, Digital, Analytics & Insights and other key cross-functional workstreams.
What You Will Do
Drive development/refinement of the launch commercial strategy, translate strategy into customer priorities, marketing objectives, milestones, and measures of success, lead day-to-day development of positioning, messaging architecture, and campaign, develop core campaign assets, and ensure consistency across channels.
Why It Might Be a Fit
The candidate will have a strong US marketer who can combine strategic thinking with disciplined execution and cross-functional leadership to deliver a successful launch.
Requirements
- Bachelor’s degree
- 3+ years of pharmaceutical marketing experience
- Experience developing and executing HCP marketing materials and programs
- Experience with promotional copy approval and working within pharmaceutical regulatory requirements
- Experience utilizing digital and AI tools to optimize content, omnichannel delivery, and performance
- Experience leading projects and working cross-functionally
- Ability to travel up to 10%
- Minimum of 2 days per week in office in Durham, NC
Benefits
- Comprehensive benefits program
- Domestic relocation package
To apply for this job please visit gsk.wd5.myworkdayjobs.com.
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