Marketing Technology Manager

Role Overview

We are seeking a Marketing Technology Manager to manage the systems and integrations that connect digital marketing activity to leads, patient inquiries, and revenue.

What You Will Do

You will ensure that calls, website forms, and chat inquiries are accurately tracked, attributed to the correct marketing sources, and delivered to the appropriate customer relationship management (CRM) and electronic medical record (EMR) systems.

Why It Might Be a Fit

You will work across a portfolio of behavioral healthcare clients, supporting new client onboarding, auditing existing tracking setups, troubleshooting integration issues, and improving marketing attribution.

Requirements

• 3+ years of experience in marketing technology, technical implementation, or systems integration, ideally within a digital marketing agency or SaaS environment.
• Hands-on experience configuring at least one major call tracking platform, such as CallRail, CTM, or Invoca.
• Experience administering or integrating at least one CRM platform, preferably Salesforce or GoHighLevel.
• Strong working knowledge of Google Tag Manager and Google Analytics 4.
• Familiarity with webhooks, APIs, and automation tools such as Zapier or Make.
• Strong troubleshooting skills, with the ability to trace a lead from its original marketing interaction through to the corresponding CRM record and identify where issues occur.
• Clear communication skills and the ability to explain technical issues to nontechnical stakeholders.
• Strong organizational skills and the ability to manage integrations and ongoing technical needs across multiple client accounts.
• Understanding of HIPAA and its application to marketing data, including experience with Freshpaint or similar privacy-focused tracking tools.

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Paid time off
• Retirement plan
• Stock options