Global Strategic Insights and Marketing Analytics Manager

Role Overview

As a manager on the brand management and strategy team, you will be a key partner to marketing leadership, influencing strategies to maximize acquisition, retention, and customer contribution. You will be expected to provide strategic insights, both marketing analytics and customer research that result in actionable recommendations, impact our marketing strategy and strengthen our data driven culture.

What You Will Do

Develop and report on key performance indicators and success metrics to inform and optimize future campaigns and customer engagement strategies and executions. Utilize analytics tools to track, measure, and report on key performance indicators. Design and manage custom qualitative and quantitative research studies that answer prevalent business questions and guide strategic initiatives.

Why It Might Be a Fit

The ideal candidate will have AI acumen and use AI to accelerate insights. You will be an authentic ‘voice of the customer,’ ensuring the needs, attitudes and behaviors of Gulfstream customers and potential future customers are considered when strategic decisions and investments are made.

Requirements

• Bachelor’s Degree in marketing, business, or related field or equivalent combination of education and experience
• 6 years of relevant work experience in campaign optimizations, insights development/market research and marketing analytics
• Master’s Degree in marketing, business, or related field preferred
• Experience in business aviation industry preferred

Benefits

• Competitive salary
• Benefits package
• 401(k) plan
• Paid time off
• Health insurance
• Equity
• Professional development opportunities