Product Marketing Lead, Business Insurance

Role Overview

We’re looking for an experienced product marketer to help bring new products, offers, and motions to market, and to find product-market fit through a growth-oriented test-and-learn approach. You’ll own go-to-market for Gusto Business Insurance, which helps small businesses get workers’ comp and general business insurance alongside payroll.

What You Will Do

You’ll architect and execute GTM strategy, lead go-to-market strategy and execution for business insurance, and drive cross-functional alignment & accountability.

Why It Might Be a Fit

We’re looking for someone with 8+ years of experience in marketing or product management and 3+ in product marketing, with a track record of shaping GTM strategy in ambiguous environments.

Requirements

• 8+ years of experience in marketing or product management and 3+ in product marketing
• Track record of shaping GTM strategy in ambiguous yet highly ambitious environments
• Ability to move between strategic planning and hands-on execution, comfortable with ambiguity and bias toward action
• Excellent cross-functional collaboration and communication skills
• Deep experience with customer segmentation, positioning, pricing, and GTM planning
• AI fluent: has built AI workflows for research, content, or reporting and uses them to change how a team works

Benefits

• Competitive base pay
• Benefits
• Equity (RSUs)