Director of Brand Marketing

Hybrid Full TimeNew York, New York, United StatesGympass

Role Overview

Join a company shaping a healthier world as a Director of Brand Marketing. This role will own Wellhub’s brand in the US, translating global brand strategy into locally relevant execution. The team values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact.

What You Will Do

Define and execute the US brand strategy, aligned with Wellhub’s global brand strategy and platforms. Build awareness and consideration among US HR and benefits decision-makers (B2B) and employees (B2C). Plan and deliver brand-led activations, experiential programs, sponsorships, and events end-to-end.

Why It Might Be a Fit

A proven brand builder with solid experience in brand marketing, including team leadership, and a track record of building and executing consumer brand strategy in the US. Hands-on in experiential and event marketing, with experience managing agencies, vendors, and local partners to deliver brand events and campaigns end-to-end.

Requirements

  • Proven brand builder with solid experience in brand marketing, including team leadership
  • Track record of building and executing consumer brand strategy in the US
  • Hands-on in experiential and event marketing, with experience managing agencies, vendors, and local partners
  • Adapting global brand guidelines to local execution

Benefits

  • Free Gold-level membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources
  • Health, dental, and vision insurance
  • 401(k) match, short-term and long-term disability, and life insurance
  • Flexible work options, including hybrid and remote work
  • Paid time off, including a minimum of 25 days PTO per year
  • Paid parental leave, up to 12 weeks 100% paid leave
  • Career growth opportunities, including access to world-class platforms and personalized development roadmaps
  • Inclusive and supportive work environment, with a focus on diversity, equity, and belonging

To apply for this job please visit job-boards.greenhouse.io.

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