Head of Ecommerce Growth

Role Overview

The Head of Growth is responsible for building and leading Hadley Designs’ next phase of profitable growth, developing a repeatable demand generation engine that can scale our business from $25 million to $100 million and beyond. This is a hands-on growth leadership role that combines strategic thinking, financial accountability, and cross-functional execution.

What You Will Do

Generate at least $1,000,000 in annual incremental contribution profit from growth initiatives, achieve a minimum 3.0x blended MER across the defined growth portfolio, and execute at least 1 meaningful growth experiments per month.

Why It Might Be a Fit

We’re looking for someone who thinks like an entrepreneur, understands the economics of scaling an ecommerce brand, and knows how to turn promising opportunities into profitable, repeatable growth systems.

Requirements

• Proven experience identifying, building, and scaling profitable growth opportunities for ecommerce brands.
• Strong understanding of ecommerce unit economics, contribution margin, customer acquisition costs, MER, conversion rates, and customer lifetime value.
• Able to evaluate marketing investments based on incremental profitability rather than platform attributed sales alone.
• Skilled at interpreting performance data, diagnosing problems, and translating insights into actionable decisions.
• Experience with Shopify and familiarity with Amazon, TikTok Shop, or other marketplaces strongly preferred.
• Understands how brand awareness, customer acquisition, conversion, and retention work together to drive profitable growth.
• Actively follows emerging growth strategies, AI applications, creator commerce, and changes in the ecommerce landscape.
• Proven ability to lead specialists, coordinate teams, and drive execution without needing direct authority over every contributor.
• Strong project management skills with the ability to turn strategies into clear plans, owners, timelines, and measurable outcomes.
• Holds people accountable while removing obstacles and helping teams succeed.
• Comfortable managing agencies, contractors, and external partners against clear performance expectations.
• Operates independently, takes ownership of results, and brings solutions rather than problems to leadership.
• Strong experimentation mindset with experience developing hypotheses, testing opportunities, measuring results, and scaling winners.
• Able to build repeatable growth systems rather than relying on isolated campaigns or short-term wins.
• Proficient with analytics, marketing dashboards, automation, and AI tools.
• Resourceful in using existing people, technology, and budgets before requesting additional resources.
• Highly organized and capable of managing multiple initiatives without losing focus on the highest impact priorities.
• Excellent written and verbal English communication skills.
• Communicates complex marketing and financial concepts clearly and concisely.
• Curious, resourceful, entrepreneurial, and constantly learning.
• Results oriented, financially disciplined, and comfortable being held accountable for business outcomes.
• Combines strategic creativity with exceptional follow-through and attention to detail.
• Demonstrates sound judgment, integrity, humility, and a willingness to change direction when the evidence warrants it.
• Thrives in a fast-moving entrepreneurial environment and takes pride in building systems that succeed without constant oversight.

Benefits

• Paid time off and holidays
• Access to learning resources and professional development
• Free Hadley Designs products
• Regular interaction with leadership, including the CEO
• Stability from more than a decade as a family-founded, mission-driven brand