Head of Ecommerce Growth

Role Overview

The Head of Growth is responsible for building and leading Hadley Designs’ next phase of profitable growth, developing a repeatable demand generation engine that can scale our business from $25 million to $100 million and beyond. This is a hands-on growth leadership role that combines strategic thinking, financial accountability, and cross-functional execution.

What You Will Do

The Head of Growth will be responsible for generating at least $1,000,000 in annual incremental contribution profit from growth initiatives, generating at least $7,000,000 in annual incremental revenue through paid media, affiliate marketing, creator partnerships, and new acquisition channels, and achieving a minimum 3.0x blended MER across the defined growth portfolio.

Why It Might Be a Fit

The ideal candidate is a strategic and entrepreneurial thinker who has experience identifying, building, and scaling profitable growth opportunities for ecommerce brands. They should be able to evaluate marketing investments based on incremental profitability rather than platform attributed sales alone, and have a strong understanding of ecommerce unit economics, contribution margin, customer acquisition costs, MER, conversion rates, and customer lifetime value.

Requirements

• Proven experience identifying, building, and scaling profitable growth opportunities for ecommerce brands.
• Strong understanding of ecommerce unit economics, contribution margin, customer acquisition costs, MER, conversion rates, and customer lifetime value.
• Able to evaluate marketing investments based on incremental profitability rather than platform attributed sales alone.
• Strong experimentation mindset with experience developing hypotheses, testing opportunities, measuring results, and scaling winners.
• Proficient with analytics, marketing dashboards, automation, and AI tools.
• Resourceful in using existing people, technology, and budgets before requesting additional resources.
• Excellent written and verbal English communication skills.
• Curious, resourceful, entrepreneurial, and constantly learning.
• Results oriented, financially disciplined, and comfortable being held accountable for business outcomes.
• Combines strategic creativity with exceptional follow-through and attention to detail.
• Demonstrates sound judgment, integrity, humility, and a willingness to change direction when the evidence warrants it.
• Thrives in a fast-moving entrepreneurial environment and takes pride in building systems that succeed without constant oversight.

Benefits

• Paid time off and holidays
• Access to learning resources and professional development
• Free Hadley Designs products
• Regular interaction with leadership, including the CEO