CRM Manager

Role Overview

The CRM Manager will own the group’s communication with guests in their own channels, using email as the most important tool. The role combines knowledge of systems and guest data with a sense of content, to create relevant and engaging experiences for each guest.

What You Will Do

Responsibilities include planning, writing, and producing newsletters and campaign sends for the group and each unit, creating an editorial plan for email, and ensuring tone and expression match each unit’s brand and the group as a whole.

Why It Might Be a Fit

The ideal candidate has worked with email marketing and CRM for several years, is comfortable in a platform and in a text document, and thinks like an editor to understand what the guest wants to read.

Requirements

• Several years of experience with email marketing and CRM
• Comfortable in a platform and in a text document
• Good eye for the visual, knowledge of layout and design