Brand Manager, Oral Healthcare

As a Brand Manager for Oral Healthcare in Singapore, you will lead category & brand strategy, activation and execution, roll out new product launches, promotion calendar and media to drive sustainable & healthy brand consumption and sales growth for the local market.

Requirements

• Accountable for accelerated share, sales and profit growth for assigned brand portfolio over within short term and long term in the market.
• Responsible for tracking local brand KPIs and recommending remedial action where necessary.
• Plan and implement the media & activation plan for new campaigns/product launches on the approved marketing strategies aligned for the responsible category/products in the market.
• Execute and evaluate all local marketing activation programs at consumer/trade level including new product launches, creative adaptation, media plan development, consumer campaign.
• Identify investment priorities and manage A&P with appropriate mix between Advertising and BTL activations.
• Control and optimize marketing expenditure within agreed limits and agreed upon plans
• Closely monitor the market/channel performance, analyze variations from plan and recommend and implement remedial action as appropriate
• Define and deliver winning expert activation programme to strengthen “expert recommended” differentiation for relevant brands.
• Build strong agency partnerships at LOC to deliver world class activation.
• Model Haleon values & behaviors and compliance with all internal/external codes of practice/requirements.
• Lead the cross functions collaboration such as sales, trade marketing, expert, regulatory, demand planning, logistics etc. to push through the process to ensure the integrated execution of the plans
• Work collaboratively with cross-functional team, site, Artwork Hub and Artwork Studio to successfully manage and deliver updated artwork / labelling / repacking; manage / coordinate the resolution of technical queries to meet project milestones

Benefits

• Annual bonuses that reflect Haleon’s performance
• Hybrid@Haleon – our philosophy to hybrid work and supporting individuals work/life balance
• Childcare support – we offer enhanced maternity and paternity paid leave options for those important times
• Life Insurance and Private Medical Package – with additional preventive healthcare services for employees to provide protection and peace of mind
• Health and Wellbeing – programs that take care of you physically and mentally
• Development Opportunities – future-ready training, so your skills are always up to date within your role and company’s structure