Lifecycle Marketing Manager

Role Overview

The Lifecycle Marketing Manager will partner closely with account, creative, media, and analytics teams to build sophisticated lifecycle programs across email, SMS, loyalty, subscriptions, and customer engagement channels.

What You Will Do

Lead the evolution and growth of C Squared Social’s Lifecycle Marketing product, including service development, process creation, technology evaluation, and strategic innovation. Analyze customer behavior and campaign performance to identify opportunities for optimization and growth.

Why It Might Be a Fit

The ideal candidate combines strong analytical thinking with customer-centric marketing expertise and a deep understanding of modern CRM and retention marketing ecosystems.

Requirements

• 5+ years of experience in lifecycle marketing, CRM, retention marketing, or customer engagement.
• 3+ years of experience leading marketing teams or managing client-facing strategic initiatives.
• Deep understanding of customer lifecycle strategy, segmentation, personalization, and marketing automation.
• Experience with CRM and marketing automation platforms such as Klaviyo, HubSpot, Salesforce Marketing Cloud, Braze, Iterable, Attentive, or similar platforms.
• Strong analytical skills with experience interpreting customer data and translating insights into actionable strategies.
• Strong understanding of digital marketing, branding, and campaign strategy
• Excellent leadership, communication, and presentation skills
• Ability to manage multiple projects and teams in a fast-paced environment
• Strong problem-solving skills and ability to think both strategically and creatively

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid time off
• Wellness programs