Product Marketing Consultant to Gelato

Role Overview

The role is an embedded, hands-on assignment where the consultant will work alongside the internal Product Marketing lead to strengthen how Gelato brings their B2B SaaS platform to market. The consultant will combine deep SaaS expertise with practical execution, contributing directly to meaningful Product Marketing initiatives from day one.

What You Will Do

The consultant will work across product positioning, messaging, go-to-market execution, sales enablement, and customer engagement, translating complex technical capabilities into compelling commercial narratives and tangible outputs.

Why It Might Be a Fit

The ideal candidate is a practical, commercially minded Product Marketing professional who thrives at the intersection of Product, Sales, and Growth.

Requirements

• Extensive experience in Product Marketing within B2B SaaS environments
• A strong track record in scale-up businesses selling complex software through a sales-assisted model
• Deep expertise in sales enablement, including messaging, value proposition development, and commercial content creation
• The ability to simplify technical products into compelling customer-focused narratives
• Strong stakeholder management skills and experience influencing senior leaders
• A structured, commercial mindset and a hands-on approach to delivery
• The confidence to identify priorities, provide direction, and contribute directly to execution
• AI-first mindset and hands-on experience. Proven ability to leverage AI tools to build workflows, automate processes and transform how Product Marketing is executed.