Digital Marketing Services Manager

Role Overview

Join HSBC as a Digital Marketing Services Manager to develop and lead marketing efforts, perform data analysis, and manage website optimization efforts. The role requires strong SEO expertise, knowledge of AEO/GEO best practices, and experience with web analytics and SEO platforms.

What You Will Do

Develops and leads implementation of marketing efforts through Search Engine Optimization, landing page optimization, and leads tracking. Performs data analysis on website performance, user behavior, acquisition funnels, marketing channels, etc. to generate actionable insights and provide recommendations.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of digital measurement and KPI frameworks, including defining success metrics for journeys, landing pages, and content. They will also be able to work as part of a team or as an individual or lead and manage a team.

Requirements

• Strong SEO expertise across technical, on-page/off-page SEO
• Knowledgeable in AEO/GEO best practices
• Proven ability to generate insights from search and web performance data and turn them into prioritized, measurable recommendations
• Hands-on experience with web analytics and SEO platforms (e.g., Heap, Google Looker, Google Search Console, Semrush)
• Solid understanding of digital measurement and KPI frameworks, including defining success metrics for journeys, landing pages, and content
• Strong data visualisation and reporting skills with clear storytelling and stakeholder-ready outputs
• Able to work as part of a team or as an individual or lead and manage a team