Marketing Operations Manager (HubSpot)

Role Overview

We are seeking a Demand Generation & Marketing Operations Manager with deep HubSpot Marketing Hub expertise to drive qualified pipeline for a B2B technology company. This is a full-time, hands-on role. Your first focus will be owning HubSpot administration, lead lifecycle, and conversion tracking so that paid, email, and event programs are measured against sales-accepted leads and revenue, not form fills.

What You Will Do

Plan, launch, and manage Google Ads and Meta campaigns, own conversion tracking, manage budget allocation, brief creative and landing pages, run structured tests, and report results weekly. Act as HubSpot Marketing Hub administrator, manage properties, lifecycle stages, lead scoring, workflows, lead routing, forms, and integrations.

Why It Might Be a Fit

The ideal candidate is data-driven, process-minded, and comfortable owning a marketing-sourced pipeline number. Must have prior remote work experience, be fluent with remote collaboration tools and platforms, and have ideally worked with US or UK-based companies.

Requirements

• Experience in B2B demand generation or marketing operations, including serving as the primary HubSpot Marketing Hub administrator for a company
• Deep, hands-on HubSpot expertise: custom properties and objects, lifecycle design, workflows, lead scoring, lead routing, campaigns and spend items, multi-touch attribution, and custom reporting
• Current HubSpot Marketing Hub and Reporting certifications, or the ability to earn them within 60 days of start
• Hands-on Google Ads and Meta Ads management with a track record of optimizing to down-funnel outcomes through offline-conversion import
• Strong data discipline, including clean segmentation, database hygiene, and a working knowledge of deliverability metrics
• Comfortable owning a pipeline number and defending budget decisions with data to sales leadership
• Experience marketing to technical buyers with long purchase cycles sold through channel partners
• Strong written and spoken English with a clear, professional communication style, and the ability to document processes and definitions
• Must have prior remote work experience, be fluent with remote collaboration tools and platforms (such as Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies

Tagged as: HubSpot