Brand Marketing Manager

Role Overview

The Brand Marketing Manager plans, develops, and executes brand marketing efforts to elevate awareness, perception, and advocacy for both hansgrohe and AXOR brands. The role serves as a brand champion across all channels, ensuring integrity and consistency across consumer and trade touchpoints while driving strategies to grow market share, enhance brand equity, and deliver measurable business results.

What You Will Do

The Brand Marketing Manager is responsible for leading the development and execution of integrated marketing strategies, programs, and campaigns to build brand awareness, preference, and loyalty among key target audiences. This role collaborates closely with Product Management, Channel Marketing, Sales teams, and HQ counterparts to ensure alignment on brand positioning, messaging, and promotional activities.

Why It Might Be a Fit

The position requires a solutions-oriented, entrepreneurial mindset, able to seamlessly flow between high-level strategy and hands-on execution. A strong business acumen and the ability to align brand success with business performance are also essential.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 7 – 10 years of marketing experience, with proven success in brand and channel marketing
• Experience managing brands with global or international exposure and understanding cultural differences
• Demonstrated expertise in integrated marketing campaign development and execution
• Proven ability to translate brand strategies into actionable marketing plans with measurable results
• Strong creative instincts with the ability to guide and evaluate creative work
• Data-driven mindset with the ability to balance analytics and intuition
• A strong business acumen and the ability to align brand success with business performance
• Exceptional communication, presentation, and project management skills
• Ability to work effectively in a fast-paced, matrixed environment
• Proficient in MS Office Suite and digital marketing tools; experience with CMS platforms a plus

Tagged as: Data Analysis, Project Management