Digital Marketing Specialist – On Site

Role Overview

Drive growth, make an impact, and help the company lift lives by using data, technology, and creative testing to generate leads and improve marketing effectiveness.

What You Will Do

Execute, monitor, and optimize paid search, paid social, direct mail, and targeted local marketing campaigns, and improve search visibility through SEO and emerging AI-driven search and generative engine optimization.

Why It Might Be a Fit

The ideal candidate will be hands-on, analytical, and enthusiastic about emerging technologies, with a strong ability to interpret data and identify trends.

Requirements

• 2–4 years of experience in digital marketing, performance marketing, or a related field
• Strong analytical skills with the ability to interpret data and identify trends
• Hands-on experience with paid search, paid social, SEO, landing pages, and website content management
• Technical aptitude to collaborate with IT and agencies on website updates, tracking, integrations, and troubleshooting
• Experience with AI-assisted marketing tools and enthusiasm for emerging technologies
• Familiarity with Google Analytics (GA4), Google Ads, and content management systems
• Experience with Salesforce, WordPress, SEMrush, or call-tracking tools is a plus
• Strong communication, organization, problem-solving, and project management skills
• Experience with direct mail, local marketing, dealer networks, or reputation management is a plus
• Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred, or equivalent practical experience

Benefits

• Opportunities for growth and development