Performance Marketing Specialist

Role Overview

We are seeking a hands-on Performance Marketing Specialist to improve our digital presence and improve marketing effectiveness. This role combines campaign execution, website technology, analytics, and experimentation.

What You Will Do

Execute, monitor, and optimize paid search, paid social, direct mail, and targeted local marketing campaigns to generate qualified consumer leads. Test audiences, messaging, creative, and landing pages to improve lead quality, conversion, and cost efficiency.

Why It Might Be a Fit

If you enjoy solving problems, learning new technology, and using data to make marketing work better, we would love to hear from you.

Requirements

• 2–4 years of experience in digital marketing, performance marketing, or a related field
• Strong analytical skills with the ability to interpret data and identify trends
• Hands-on experience with paid search, paid social, SEO, landing pages, and website content management
• Technical aptitude to collaborate with IT and agencies on website updates, tracking, integrations, and troubleshooting
• Experience with AI-assisted marketing tools and enthusiasm for emerging technologies
• Familiarity with Google Analytics (GA4), Google Ads, and content management systems
• Strong communication, organization, problem-solving, and project management skills
• Experience with direct mail, local marketing, dealer networks, or reputation management is a plus
• Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred, or equivalent practical experience

Benefits

• Dental insurance
• Vision insurance
• Paid holidays