Role Overview
Lead Harrow’s enterprise digital marketing platform across all three franchises, setting the digital, social, and omnichannel strategy for all franchises and Harrow corporate channels.
What You Will Do
Run the shared intake queue, prioritize requests from the franchise pillars and platforms based on demand impact, and own paid media planning and buying for HCP and consumer audiences.
Why It Might Be a Fit
Partner with Marketing & Commercial Operations to develop field-facing digital tools and integrate digital into field efforts with Sales, and serve as the subject-matter expert and brand ambassador for Harrow’s digital and social presence.
Requirements
- Bachelor’s degree
- 10+ years in digital marketing, including 6+ in pharma, biotech, or healthcare
- Prior agency experience a plus
- Hands-on with at least three channels: web, email, paid social, programmatic, SEM/SEO
- Built omnichannel programs using CRM data
- Has taken digital assets through PRC/MLR review; knows FDA promotional, privacy, and social-media rules
- 3+ years managing people and agencies
- Demonstrated experience with SEM, SEO, web analytics, and Google Ads
- Proficiency with AI platforms such as ChatGPT and Claude, and with Slack
Benefits
- Bonus
To apply for this job please visit job-boards.greenhouse.io.
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