Role Overview
The Go-to-Market Manager will develop the Go-to-Market strategy for new and strategically important products, connect product, marketing, sales, and analytics, and ensure the products reach the right target groups through the right channels.
What You Will Do
The Go-to-Market Manager will develop the Go-to-Market strategy, plan and orchestrate product launches, understand GTM as a connecting function between product, marketing, sales, and analytics, and think beyond the launch to steer scaling and adoption.
Why It Might Be a Fit
The Go-to-Market Manager will bring market insight early into product development, support the business case, validate messages, and willingness to pay with landing page tests and customer feedback, and analyze existing products whose growth is stagnating.
Requirements
- Several years of experience in Go-to-Market, product marketing, or B2B marketing of digital SaaS solutions
- Proven experience with successful product launches
- Solid marketing knowledge
- Understanding of sales processes
- Secure handling of funnel KPIs, business cases, and web analytics
- Experience with marketing automation and CRM
- Strong AI affinity
- Completed studies (e.g. marketing, business administration, or business informatics) or comparable qualification
- Strong communication skills
To apply for this job please visit linkedin.com.
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