Senior Go-to-Market Manager

Role Overview

As a Senior GTM Manager, you will develop the Go-to-Market strategy for new and strategically relevant products, accompany product ideas from discovery to launch, and drive scaling and adoption.

What You Will Do

You will develop the Go-to-Market strategy, plan and orchestrate product launches, drive scaling and adoption, analyze market entry, and optimize the Go-to-Market continuously.

Why It Might Be a Fit

You will be responsible for ensuring common goals, clear responsibilities, and traceable decisions between product, marketing, sales, and analytics, and you will have the opportunity to use AI consistently in your daily work.

Requirements

• Several years of professional experience in product marketing, Go-to-Market, or product management of digital B2B SaaS solutions
• Proven experience with successful product launches
• Secure handling of business cases, pricing methods, and funnel KPIs
• Experience in collaboration with product, marketing, sales, and analytics without disciplinary responsibility
• Structured, analytical working style and joy in customer conversations and market validation
• Strong affinity for AI and willingness to use it consistently in daily work
• Completed studies (e.g. business administration, business informatics or marketing) or comparable qualification
• Excellent communication skills and ability to explain complex products simply and convincingly
• Very good German and good English skills