Senior Marketing Manager – Live Events

Role Overview

The Senior Marketing Manager provides strategic leadership across an assigned portfolio of live events, developing and delivering integrated marketing strategies that drive audience engagement, delegate registrations, award entries, and commercial performance.

What You Will Do

The role oversees the development, delivery, and optimisation of integrated marketing strategies, using data, audience insight, and market trends to drive performance and identify opportunities for growth.

Why It Might Be a Fit

The ideal candidate will be a strategic and commercially-minded individual with a strong track record in marketing, ideally within events, B2B media, publishing, or a related environment.

Requirements

• Extensive knowledge of marketing principles, integrated campaign strategy, and audience acquisition
• Strong understanding of digital marketing channels, customer journeys, and data-led marketing
• Strong understanding of audience segmentation, CRM, customer data, and campaign performance analysis
• Strong knowledge of event marketing and the B2B media, publishing, or events environment
• Good understanding of commercial marketing and the relationship between audience growth, marketing activity, and revenue performance
• Strong understanding of marketing trends and emerging channels, with the ability to identify opportunities for innovation
• Strong understanding of GDPR and the responsible use of customer marketing data
• Good understanding of budget management and resource allocation

Benefits

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more