Senior Marketing Manager

Role Overview

The Senior Marketing Manager will provide strategic leadership across an assigned portfolio of live events, ensuring marketing plans are aligned to audience, brand, and commercial objectives. The role will oversee the development, delivery, and optimization of integrated marketing strategies, using data, audience insight, and market trends to drive performance and identify opportunities for growth.

What You Will Do

Lead the development and implementation of integrated marketing strategies across an assigned portfolio of conferences, awards, and forums. Set clear marketing objectives, priorities, and KPIs, ensuring activity is aligned with wider business and commercial goals.

Why It Might Be a Fit

Strong marketing strategies that contribute to the audience, brand, and commercial objectives of the Live Events portfolio. Consistent delivery of strong audience engagement, registrations, award entries, and campaign performance against agreed objectives.

Requirements

• Extensive knowledge of marketing principles, integrated campaign strategy, and audience acquisition.
• Strong understanding of digital marketing channels, customer journeys, and data-led marketing.
• Strong understanding of audience segmentation, CRM, customer data, and campaign performance analysis.
• Strong knowledge of event marketing and the B2B media, publishing, or events environment.
• Good understanding of commercial marketing and the relationship between audience growth, marketing activity, and revenue performance.
• Strong understanding of marketing trends and emerging channels, with the ability to identify opportunities for innovation.
• Strong understanding of GDPR and the responsible use of customer marketing data.
• Good understanding of budget management and resource allocation.
• Excellent written and verbal communication skills, with the ability to communicate effectively with senior stakeholders.
• Strong strategic thinking and the ability to translate business objectives into effective marketing strategies.
• Excellent campaign and project management skills, with the ability to oversee multiple portfolios, priorities, and deadlines.
• Strong analytical and commercial skills, with the ability to interpret data, evaluate performance, and make evidence-based recommendations.
• Strong stakeholder management and influencing skills, with the ability to build effective relationships across different functions and levels of seniority.
• Creative and innovative, with the ability to identify new approaches to audience engagement and marketing performance.
• Strong leadership, coaching, and people development skills.
• Confident managing budgets and making decisions around marketing investment and resources.
• Strong problem-solving and decision-making skills, with the ability to manage risk and respond effectively to changing priorities.
• Ability to provide strategic direction while maintaining an understanding of campaign delivery and operational requirements.
• Proficiency in relevant marketing platforms, CRM systems, analytics tools, and Microsoft Office applications.

Benefits

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more