CRM Manager UK

Role Overview

We are looking for a CRM Manager UK to take ownership of customer retention and lifecycle marketing in one of Haypp Group’s most important and fastest-growing markets.

What You Will Do

Own and develop the CRM and retention strategy for the UK market, drive initiatives to increase customer lifetime value, retention, loyalty, and repeat purchasing behaviour.

Why It Might Be a Fit

You will probably thrive here if you love testing, learning, and continuously improving performance, thrive in a fast-paced, entrepreneurial, and purpose-driven environment, enjoy working collaboratively across functions, markets, and cultures.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• 5+ years of experience within CRM, retention, lifecycle marketing, or customer engagement, preferably in e-commerce or other digital consumer businesses.
• Proven experience driving customer retention, engagement, customer lifetime value, and repeat purchasing behaviour through CRM, lifecycle marketing, rewards, or similar customer growth initiatives.
• Experience working with CRM, customer engagement, rewards, or lifecycle marketing platforms such as Klaviyo, Yotpo, Braze, Bloomreach, or similar solutions.
• Strong understanding of CRM, marketing automation, customer segmentation, and lifecycle marketing.
• Strong analytical capabilities with the ability to translate customer insights into actions and results.
• Experience designing and evaluating A/B tests, experiments, and optimisation initiatives.
• Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Solid understanding of the UK market and consumer behaviour.
• Fluency in English, both written and spoken.
• Curiosity and enthusiasm for emerging technologies, including AI-powered CRM and automation solutions.

Tagged as: Project Management