Brand Manager

Role Overview

Develops a long-term strategy for optimal brand development, including brand positioning, brand DNA, brand personality, role, and attributes. Works in cooperation with regional and global teams of Heineken regarding the corresponding brands, if applicable.

What You Will Do

Develops and implements the annual budget for the brand, responsible for its correct expenditure in accordance with the coordinated strategy. Develops and implements the marketing strategy of the corresponding brand from the point of view of communication, pricing, consumer promotions, and product innovations.

Why It Might Be a Fit

Requires a deep analysis of consumer and consumer behavior, coordination of work with external marketing agencies, and improvement of the process of working with agencies through regular meetings and formal feedback.

Requirements

• 3-year marketing mix strategy experience
• Brand positioning and brand DNA development
• Brand image and business goals definition
• Marketing strategy development and implementation
• Annual budget development and expenditure management
• Communication strategy development and implementation
• Media agency work coordination
• Legislation and regulatory procedures conformity
• Trade activities implementation and coordination
• Sponsorship collaborations and brand image organization
• Market and brand indicators analysis and interpretation