Senior Digital & Martech Analyst

On Site Full TimeSão Paulo, BrazilHEINEKEN

Role Overview

The role involves translating marketing needs into digital initiatives, measuring results, conducting Martech projects, promoting platform adoption, following partners and deliveries, evaluating innovation and AI applications, and communicating results and recommendations.

What You Will Do

Translate marketing needs into digital initiatives, measure results, conduct Martech projects, promote platform adoption, follow partners and deliveries, evaluate innovation and AI applications, and communicate results and recommendations.

Why It Might Be a Fit

The ideal candidate will have experience in areas related to Digital, Marketing, CRM, Data, digital media, or eCommerce, with experience in conducting projects involving multiple areas and partners.

Requirements

  • Availability to work 1x a week in person in Vila Olímpia/SP
  • Advanced English oral and written
  • Experience in areas related to Digital, Marketing, CRM, Data, digital media, or eCommerce
  • Ability to translate business needs into plans and deliveries
  • Knowledge of the Digital Marketing ecosystem, consumer journey, and CRM fundamentals
  • Understanding of consumer data and its use in marketing initiatives
  • Experience in project management, including scope definition, schedule follow-up, risk management, and alignment between involved parties
  • Ability to analyze indicators, follow goals, and elaborate reports with actionable recommendations
  • Experience in preparing executive presentations and communicating results to different audiences
  • Knowledge of Excel and PowerPoint

Benefits

  • Medical Assistance
  • Dental
  • Telemedicine
  • Pharmacy Card
  • Life Insurance
  • Private Pension
  • Gympass
  • 180 days of maternity leave
  • 30 days of paternity leave
  • Meal Voucher* or Refeitório*
  • Heistore
  • HEINEKEN University
  • Educational partnerships and language programs*
  • Be Leader*

To apply for this job please visit theheinekencompany-rmk.jobs.hr.cloud.sap.

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