Growth Marketing Manager, Reactivations & Referrals

Hybrid Full TimeNew York, New York, United StatesHelloFresh

Role Overview

As a Growth Marketing Manager, you’ll be the crucial link between our local Factor US brand strategy and the global teams executing our key growth programs. You’ll serve as the primary brand and local market expert for Reactivations and Referrals, with a direct impact on our most profitable growth levers.

What You Will Do

You’ll co-drive Reactivations and RAF performance management, own the business review narratives, uncover opportunity by segment and recency, optimize targeting for value generation, serve as the local brand advocate, and turn product and brand updates into creative briefs.

Why It Might Be a Fit

You’ll have strong data literacy and autonomy, executive written communication skills, exceptional collaboration and accountability, brief-writing judgment, brand growth vision and customer focus, and eagerness to learn and adapt.

Requirements

  • Strong Data Literacy & Autonomy
  • Executive Written Communication
  • Exceptional Collaboration & Accountability
  • Brief-Writing Judgment
  • Brand Growth Vision & Customer Focus
  • Eagerness to Learn & Adapt

Benefits

  • Competitive salary
  • 401k with company match that vests immediately upon participation
  • Generous PTO, including sabbatical, and parental leave of up to 16 weeks
  • Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
  • Tuition reimbursement for continuing education (upon 2 years of service)
  • Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
  • Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+

To apply for this job please visit careers.hellofresh.com.

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