Senior CRM Manager – Transformation

Role Overview

We are looking for a Senior CRM Manager – Transformation to design, launch, and scale our CRM self-service model. You’ll work closely with the CreativeTech squad to define the CRM environment and help teams send communications safely and independently.

What You Will Do

Lead the self-service rollout, shape the future CRM platform, steer CRM Agents, build frameworks and playbooks, enable teams, make performance visible, scale what works, and drive the next CRM initiatives.

Why It Might Be a Fit

We’re looking for someone who enjoys building something new and then moving on to the next challenge, with strong project or programme management skills, experience working in or closely with product and engineering teams, and experience applying AI to real workflows.

Requirements

• Strong project or programme management skills
• Experience driving complex initiatives across many cross-functional stakeholders
• Experience working in or closely with product and engineering teams
• Experience applying AI to real workflows
• Solid CRM operations experience (4+ years)
• Experience training non-specialist users
• A natural instinct for documentation, process design, and knowledge sharing
• A detail-oriented approach to governance
• Comfort with ambiguity and changing priorities

Benefits

• Competitive salary package
• HelloFresh-subsidized pension scheme
• Savings on weekly HelloFresh box
• Discount schemes with corporate benefits and Vorteile
• Access to platforms like Headspace and Spill
• 24/7 office gym access
• Discounted Urban Sports Club membership
• Flexible hybrid model
• Sabbatical leave options
• Sustainable travel perks and transportation benefits
• Internal training
• HelloFresh Academy
• Dedicated budget for German language courses
• Tasty in-office meal deals and fresh food options
• Parent-friendly policies
• In-office kids corner
• On-site babysitter