Team Lead, Growth Optimization

Role Overview

The Team Lead, Growth Optimization executes growth initiatives by managing audience strategy and ad progression performance to drive acquisition and conversion improvements across key marketing channels.

What You Will Do

Manage and support team members across audience strategy and ad progression initiatives, execute and drive Growth Optimization initiatives aligned with overall strategy, and contribute to the roadmap and priorities of partner teams.

Why It Might Be a Fit

The individual contributes to improving how efficiently we acquire and convert customers at scale, making better and more consistent use of first-party data across marketing and Ad Progression, and supporting alignment across marketing, product & tech teams on shared objectives.

Requirements

• A minimum of 3-5 years of experience in growth, performance marketing, CRO / Ad Progression, audience, or related roles
• Experience managing or mentoring individual team members on specific projects or functions
• Strong understanding of performance marketing, acquisition funnels, conversion optimization and how to use data to improve them
• Experience collaborating effectively with Product, Tech and Analytics teams on shared initiatives
• Strong communication and collaboration skills across functions
• Bachelor degree in Marketing, Business or a related field

Benefits

• Competitive compensation package
• HelloFresh- subsidized Pension Scheme
• Berlin relocation support
• Hybrid working model
• Exclusive discounts on weekly HelloFresh box and office meals
• Annual learning & development budget
• German language learning budget
• Access to the HelloFresh Academy
• Mental health support
• Transportation perks
• Working-parent-friendly benefits
• 24/7 gym access
• Wellbeing platforms like Headspace and Spill
• Sabbatical leave options