Digital Commerce & CRM Analyst

Role Overview

The Digital Commerce & CRM Analyst is responsible for maximizing the effectiveness of the company’s website and overseeing the accuracy, organization, and maintenance of customer-facing product information. This role also serves as the business owner and primary administrator of the CRM platform, ensuring it supports sales growth, customer retention, opportunity management, purchasing behavior reporting, and overall commercial effectiveness.

What You Will Do

Manage and optimize product content, user experience, and functionality of customer-facing websites and digital platforms. Analyze catalog metrics to improve customer acquisition, conversion, and retention. Partner with marketing, sales, engineering, IT, & supply chain teams to roll out new product launches, price adjustments, and promotional campaigns.

Why It Might Be a Fit

The ideal candidate combines technical expertise, data-governance discipline, B2B sales-process knowledge, and a strong understanding of digital user experience.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Information Systems, Data Science, or a related field.
• 5+ years’ experience in digital catalog management, website content optimization, product data, technical documentation, sales technology, or related systems
• 2+ years’ experience working with CRM platforms (e.g. Salesforce, HubSpot), customer opportunity management, purchasing behavior & sales data analysis and reporting.
• Experience working with E-Commerce web platforms: such as Shopify, Unilog, or WordPress tailored to B2B digital catalogs.
• Experience maintaining website product content, product specifications, submittal sheets, technical documents, or product information resources.
• Experience with PIM, DAM, CMS, master-data, or product-information-governance processes.
• Demonstrated ability to establish data standards, taxonomy, and document version control.
• Strong analytical, reporting, project-management, and organizational skills.
• Ability to translate business needs into practical technology and process solutions.
• Excellent written and verbal communication skills, with the ability to collaborate across technical and business teams.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Short Term Disability
• Long Term Disability
• Employee Life Insurance (Basic Life/AD&D and Voluntary Life AD&D)
• Holiday, vacation, and sick time
• Flexible Spending Plan
• Wellness Program
• Employee Assistance Program (EAP)
• 401(k) Savings Plan
• Employee Stock Ownership Plan (ESOP)
• Quarterly bonus based on eligibility

Tagged as: Data Analysis, HubSpot, Salesforce