Senior Director, Performance Marketing and Property Support

Role Overview

The Senior Director of Performance Marketing & Property Support is responsible for leading performance-driven marketing strategies across the attractions portfolio while providing direct support to individual properties.

What You Will Do

Develop and activate end-to-end marketing initiatives, collaborate with channel leaders, establish clear performance metrics, and lead partnerships to enhance performance and innovation.

Why It Might Be a Fit

The Director balances enterprise-wide marketing priorities with property-specific needs to fuel sustainable growth, and must have a strong understanding of property-level marketing needs and ability to adapt enterprise strategies for local execution.

Requirements

• 10+ years of progressive marketing experience
• Proven success in multi-location, hospitality, attractions, or entertainment businesses
• Expertise in customer journey strategy, execution, and optimization across digital channels
• Strong understanding of property-level marketing needs and ability to adapt enterprise strategies for local execution
• Exceptional leadership, communication, and cross-functional collaboration skills
• Analytical mindset with ability to translate data into actionable strategies