Marketing Manager

Role Overview

The Marketing Manager will own and drive on-ground marketing and brand operations for stores, focusing on overall store performance, customer acquisition, brand visibility, and business growth.

What You Will Do

Responsibilities include developing and executing local store marketing strategies, planning and executing customer acquisition activities, monitoring local consumer trends, and collaborating with HQ teams.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of local market dynamics, a data-driven mindset, and strong analytical and problem-solving capabilities.

Requirements

• 3+ years of experience in F&B, retail, consumer, lifestyle, or related industries
• Strong commercial sense and consumer insight
• Strong understanding and curiosity about local culture, lifestyle, and emerging trends
• Proven experience in local marketing, brand activation, event planning, or consumer-facing campaigns
• Strong resource integration and business negotiation skills
• Data-driven mindset with strong analytical, problem-solving, and optimization capabilities
• Fluent English and Chinese required