Role Overview
The Growth & Partner Marketing Director will lead demand generation and net new acquisition, build and run demand gen plans, and work with partners to promote HFD financing to patients.
What You Will Do
Responsibilities include leading gen and net new acquisition, building and running demand gen plans, working with partners, and tracking cost per lead and conversion.
Why It Might Be a Fit
The ideal candidate will have 5+ years of experience in demand gen, growth, or partner marketing, with a focus on B2B2C, fintech, or healthcare.
Requirements
- 5+ years in demand gen, growth, or partner marketing, ideally in B2B2C, fintech, or healthcare.
- Hands-on paid media experience across Google, Meta, and LinkedIn, including agency management.
- Strong HubSpot or similar marketing automation skills, with a focus on lead scoring and attribution.
- Experience running co-marketing or channel programs that reach end consumers.
- Working knowledge of SEO, landing page optimization, and A/B testing.
- Analytical and comfortable owning numbers: pipeline, CAC, conversion, and volume.
Benefits
- Medical, Dental, Vision Insurance
- 401k with 4% company match.
- Time off: Unlimited PTO, 6 days of paid sick time, plus 6 paid holidays and 1 floating holiday (from the HFD approved list).
- EPIC company culture
To apply for this job please visit recruiting.paylocity.com.
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