GTM Lead, APAC

Role Overview

The GTM Lead, APAC will build and own the commercial business across Asia-Pacific, turning usage into agency, brand, and enterprise revenue. The ideal candidate has sold creative, marketing, or AI technology across at least three APAC markets and knows when a partner is the right route in and when direct is.

What You Will Do

The GTM Lead, APAC will open the APAC market, build and execute Higgsfield’s APAC go-to-market strategy, personally source and close the region’s first enterprise and agency deals, convert high-usage APAC creators into team and enterprise accounts, and build regional references and case studies.

Why It Might Be a Fit

The ideal candidate is energized by owning a region from zero, has a track record of sourcing and closing six- and seven-figure deals, and has a network of senior buyers in APAC agencies, brands, media, or entertainment companies.

Requirements

• 8+ years in enterprise sales, business development, partnerships, or GTM leadership
• 3+ years selling SaaS, AI, creative technology, marketing technology, or media technology in APAC
• Multi-country APAC experience: sold or led commercial efforts in at least three APAC markets with distinct buying cultures
• Partner and channel experience in APAC markets where partners are the primary route to market
• An existing network of senior buyers in APAC agencies, brands, media, or entertainment companies
• Fluent English; Korean, Mandarin, Cantonese, Bahasa, or Thai is a strong plus
• Based in, or willing to relocate to, Almaty; or based in Singapore, Australia, Hong Kong, or Korea with the right to work there and able to travel across the region and to Almaty regularly
• Genuine enthusiasm for generative AI and hands-on fluency with Higgsfield or comparable creative AI tools

Benefits

• Competitive base salary in USD
• Equity participation through the company’s stock option program
• Relocation support for candidates moving from another city or country