Channel Marketing Manager (Contract)

Role Overview

The Channel Marketing Manager owns how Highwire’s marketing reaches, moves and converts audiences across social, online events, email and CRM. This person sets the strategy for each channel, designs the lifecycle programs that carry a contact from first touch to sales conversation, partners with the internal paid media team on amplification, and reports on performance so leadership can see what drives pipeline.

What You Will Do

Core responsibilities include setting channel strategy and program management, social media, CRM, marketing automation and lifecycle marketing, online events, paid media partnership, and cross-channel reporting and analytics.

Why It Might Be a Fit

The role suits a hands-on marketer who is comfortable setting channel strategy and building the systems that deliver it. The contract period establishes the channel program and its reporting foundation, with the expectation of converting to a full-time role.

Requirements

• 8 years in B2B marketing with direct ownership of social, email and online event channels
• Advanced HubSpot Marketing Hub experience across workflows, sequences, lead scoring and reporting
• A track record of building lifecycle and nurture programs that moved leads into pipeline
• Experience producing webinars and LinkedIn Lives on platforms such as ON24, Zoom Webinars, Goldcast or StreamYard
• Fluency with social management tools (Sprout Social, Hootsuite or similar) and LinkedIn Campaign Manager
• Strong analytics skills in GA4 and HubSpot, with the ability to turn data into clear recommendations for senior audiences
• Strong project management skills across multiple workstreams at once
• Sharp writing for social, email and event copy
• Comfort using AI tools across content, workflow and reporting
• Experience directing contractors and partnering closely with team members on execution, with clear direction and feedback
• Highly organized across simultaneous launches, with clear and early communication on status and risk

Benefits

• Competitive salary with merit-based opportunities for growth
• Flexible hybrid work model tailored to your schedule and lifestyle
• Generous vacation policy, including extended summer and winter breaks
• Early log-off on Fridays through our Empower Hours program
• 401(k) plan with employer matching
• Comprehensive medical, dental, and vision coverage, plus FSA options
• Paid parental leave benefits
• Commuter benefits
• Annual Growth Mindset stipend for books, events, or learning experiences
• Monthly technology reimbursement
• Wellness benefit program for mental and physical health
• 501c3 donation matching program
• Mentorship and ongoing professional development opportunities
• Monthly recognition and team celebrations
• Employee referral and new business referral bonuses
• Quarterly Highwire events and team gatherings
• Dog-friendly office environment
• A supportive, inclusive, and collaborative workplace where you can grow and do your best work