Digital Marketing Specialist

On Site Full TimeHouston, Texas, United StatesHilltop Residential

Role Overview

The ideal candidate is a curious, proactive problem-solver who enjoys digging into data, turning it into clear recommendations, and making our marketing initiatives measurable and scalable.

What You Will Do

Implement, manage, and measure marketing systems, search initiatives, and analytics to support portfolio-wide strategy.

Why It Might Be a Fit

The role requires a strong analytical and technology-minded individual who can work closely with the Director of Marketing to grow digital marketing capabilities.

Requirements

  • Bachelor’s degree in Marketing, Business, Analytics, Information Systems, or a related field, or equivalent practical experience.
  • Approximately 3-5 years of hands-on experience in digital marketing, marketing technology, SEO, marketing analytics, or a related discipline.
  • Working knowledge of SEO principles, including technical SEO, local SEO, and content SEO.
  • Experience using GA4 and Google Search Console to analyze website and search performance.
  • Familiarity with Google Tag Manager, conversion tracking, and digital marketing attribution.
  • Experience working with marketing dashboards, reporting tools, and performance data.
  • Strong organizational, communication, and project coordination skills, with the ability to manage multiple initiatives simultaneously.
  • Multifamily real estate, property management, or multi-location marketing experience.

Benefits

  • Competitive Pay
  • 401k with Company Match
  • Comprehensive Medical and Dental plans
  • Paid Vision Plan
  • Paid Life Insurance
  • Employee Referral Program
  • Short and Long-Term Disability
  • Paid Time Off
  • Employee Rent Discount Program

To apply for this job please visit recruiting.paylocity.com.

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